{"id":65903,"date":"2025-09-28T10:02:03","date_gmt":"2025-09-28T13:02:03","guid":{"rendered":"https:\/\/portalnewsgta.com.br\/?p=65903"},"modified":"2025-09-28T10:02:03","modified_gmt":"2025-09-28T13:02:03","slug":"65903","status":"publish","type":"post","link":"https:\/\/portalnewsgta.com.br\/index.php\/2025\/09\/28\/65903\/","title":{"rendered":""},"content":{"rendered":"<h2 class=\"post-title uk-margin-remove\">F\u00f3rum em Sorriso discutiu estrat\u00e9gias para transformar o agro em destino tur\u00edstico<\/h2>\n<div class=\"uk-grid\">\n<div class=\"uk-width-expand@m uk-first-column\">\n<div class=\"post-subtitle\"><i>O evento reuniu um p\u00fablico expressivo com mais de 250 participantes<\/i><\/div>\n<div class=\"post-content uk-margin\">\n<p>Nos dias 26 e 27 de setembro, o 1\u00ba F\u00f3rum Regional do Turismo Agro Sustent\u00e1vel reuniu mais de 250 participantes no Centro de Eventos Sicredi, em Sorriso, marcando um novo cap\u00edtulo para o turismo do agro, no cora\u00e7\u00e3o do Mato Grosso. O evento, organizado pela Prefeitura de Sorriso em parceria com o Sebrae, teve como objetivo fomentar a integra\u00e7\u00e3o entre produ\u00e7\u00e3o agr\u00edcola e turismo, e mostrar como o agro pode agregar valor e gerar oportunidades, renda e visibilidade para a regi\u00e3o.<\/p>\n<p>A abertura oficial ocorreu na manh\u00e3 de sexta-feira (26), com a presen\u00e7a de autoridades locais, entre elas o prefeito Alei Fernandes, o vice-prefeito Ac\u00e1cio Ambrosini, Volmir Contreira Gerente Regional do Sebrae\/MT, representantes do Legislativo municipal, do CAT (Clube Amigos da Terra) e lideran\u00e7as de entidades como ACES (Associa\u00e7\u00e3o Comercial e Empresarial) e CDL (C\u00e2mara de Dirigentes Lojistas). O evento tamb\u00e9m contou com a presen\u00e7a do Diretor T\u00e9cnico do Sebrae\/MT Andr\u00e9 Schelini.<\/p>\n<p>Em sua fala, o prefeito Alei Fernandes destacou sua convic\u00e7\u00e3o no potencial tur\u00edstico de Sorriso. \u201cDesde o in\u00edcio da gest\u00e3o, acredito que o turismo \u00e9 um dos principais caminhos para movimentar a economia de Sorriso, diversificar oportunidades e mostrar ao Brasil o que temos de melhor no nosso campo\u201d, disse.<\/p>\n<p>O momento de abertura tamb\u00e9m foi marcado pela entrega dos certificados para as Empresas Amigas do Turismo e dos certificados do Programa Sorriso para Turistar, al\u00e9m da apresenta\u00e7\u00e3o oficial do novo site do Turismo de Sorriso, que ser\u00e1 uma vitrine digital para promover os atrativos locais.<\/p>\n<p>O secret\u00e1rio adjunto de Turismo, Nelson Eduardo Pereira da Costa, avaliou o evento com entusiasmo, \u201cestamos muito satisfeitos com essa mobiliza\u00e7\u00e3o. O F\u00f3rum foi um sucesso de p\u00fablico e de palestras. \u00c9 gratificante ver tanta gente interessada em transformar Sorriso e sua regi\u00e3o em refer\u00eancia no turismo agro sustent\u00e1vel.\u201d<\/p>\n<p>Representando o Estado, Gl\u00e1ucia Regina da Silva, Coordenadora de Pesquisa e Planejamento da Secretaria Adjunta de Turismo de Mato Grosso, falou sobre o car\u00e1ter transformador da iniciativa. \u201cVejo este evento como um divisor de \u00e1guas para Mato Grosso. \u00c9 poss\u00edvel agregar valor ao agro por meio do turismo, gerar renda, empregos e fortalecer a identidade de nossos munic\u00edpios no cen\u00e1rio nacional\u201d, comemorou.<\/p>\n<p>Entre os participantes do setor privado, Walqu\u00edria Ba\u00fa, propriet\u00e1ria de uma ag\u00eancia de viagens local, parabenizou o munic\u00edpio pela iniciativa e refor\u00e7ou a import\u00e2ncia da a\u00e7\u00e3o. \u201cA Prefeitura est\u00e1 de parab\u00e9ns pela ousadia. O turismo agro sustent\u00e1vel vai colocar Sorriso no mapa dos destinos rurais, atraindo turistas que querem conhecer nossa produ\u00e7\u00e3o, cultura e potencial.\u201d<\/p>\n<p>O f\u00f3rum trouxe palestras com nomes de peso no tema:<\/p>\n<ul>\n<li><strong>Tatiana Fernandez<\/strong>, consultora especializada em turismo, apresentou estudo de caso de Rio Verde (GO) \u2013 cidade que desenvolveu estrat\u00e9gias vi\u00e1veis de turismo de neg\u00f3cios e integra\u00e7\u00e3o rural, demonstrando como munic\u00edpios agr\u00edcolas podem se estruturar para receber visitantes de forma profissionalizada.<\/li>\n<li><strong>Karina Turatti<\/strong>, presidente da Inst\u00e2ncia de Governan\u00e7a Regional (IGR) do Portal do Agroneg\u00f3cio, articulou a import\u00e2ncia da governan\u00e7a regional no fortalecimento do turismo.<\/li>\n<li><strong>Thais Medina<\/strong>, especialista em Marketing Digital e CEO da ag\u00eancia Business Factory, al\u00e9m de professora de p\u00f3s-gradua\u00e7\u00e3o na FGV, falou sobre o poder do marketing aplicado ao turismo agro sustent\u00e1vel, mostrando caminhos para promo\u00e7\u00e3o dos destinos rurais.<\/li>\n<li><strong>Xico Graziano<\/strong>, engenheiro agr\u00f4nomo, professor da FGV e embaixador do CAT (Clube Amigos da Terra) de Sorriso, trouxe uma leitura hist\u00f3rica e conceitual do agro no Mato Grosso, enfatizando a responsabilidade socioambiental e a necessidade de informa\u00e7\u00e3o qualificada para reverter narrativas equivocadas.<\/li>\n<\/ul>\n<p>No s\u00e1bado (27) pela manh\u00e3, ocorreu uma reuni\u00e3o estrat\u00e9gica com o trade tur\u00edstico local para definir diretrizes para a formata\u00e7\u00e3o do turismo agro sustent\u00e1vel. Durante esse momento, Tatiana Fernandez conduziu o debate e auxiliou os representantes a esbo\u00e7arem caminhos concretos para planejamento e a\u00e7\u00e3o integrada de implanta\u00e7\u00e3o da modalidade.<\/p>\n<\/div>\n<\/div>\n<div class=\"uk-width-1-3@m uk-visible@m\"><img decoding=\"async\" src=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/026\/01f\/535\/thumb__600_0_0_0_auto.jpg\" alt=\"\" \/><\/p>\n<div class=\"post-tags uk-margin\"><span class=\"uk-text-meta\">Tags<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"uk-text-meta\">Imagens<\/div>\n<div class=\"uk-position-relative uk-margin\">\n<ul class=\"uk-padding-remove uk-slider uk-slider-container\" tabindex=\"-1\">\n<li style=\"list-style-type: none;\">\n<ul class=\"uk-slider-items uk-grid-collapse uk-child-width-1-4@s uk-text-left uk-grid\">\n<li class=\"uk-active uk-first-column\" tabindex=\"-1\"><a class=\"uk-inline\" 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\/><\/a><\/li>\n<li tabindex=\"-1\"><a class=\"uk-inline\" href=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/c33\/26d\/91a\/thumb__1280_0_0_0_auto.jpg\" data-caption=\"\"><img decoding=\"async\" src=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/68d\/82c\/fb3\/thumb_634580_400_300_0_0_crop.jpg\" alt=\"\" \/><\/a><\/li>\n<li tabindex=\"-1\"><a class=\"uk-inline\" href=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/617\/bd1\/e85\/thumb__1280_0_0_0_auto.jpg\" data-caption=\"\"><img decoding=\"async\" src=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/68d\/82c\/fac\/thumb_634581_400_300_0_0_crop.jpg\" alt=\"\" \/><\/a><\/li>\n<li tabindex=\"-1\"><a class=\"uk-inline\" href=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/702\/b0c\/51d\/thumb__1280_0_0_0_auto.jpg\" data-caption=\"\"><img decoding=\"async\" src=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/68d\/82c\/fbd\/thumb_634582_400_300_0_0_crop.jpg\" alt=\"\" \/><\/a><\/li>\n<li tabindex=\"-1\"><a class=\"uk-inline\" href=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/938\/2a8\/381\/thumb__1280_0_0_0_auto.jpg\" data-caption=\"\"><img decoding=\"async\" src=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/68d\/82c\/fc0\/thumb_634583_400_300_0_0_crop.jpg\" alt=\"\" \/><\/a><\/li>\n<li tabindex=\"-1\"><a class=\"uk-inline\" href=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/069\/daf\/056\/thumb__1280_0_0_0_auto.jpg\" data-caption=\"\"><img decoding=\"async\" src=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/68d\/82c\/fc8\/thumb_634584_400_300_0_0_crop.jpg\" alt=\"\" \/><\/a><\/li>\n<li tabindex=\"-1\"><a class=\"uk-inline\" href=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/462\/dff\/0e8\/thumb__1280_0_0_0_auto.jpg\" data-caption=\"\"><img decoding=\"async\" src=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/68d\/82c\/fcb\/thumb_634585_400_300_0_0_crop.jpg\" alt=\"\" \/><\/a><\/li>\n<li tabindex=\"-1\"><a class=\"uk-inline\" href=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/71a\/b90\/8b4\/thumb__1280_0_0_0_auto.jpg\" data-caption=\"\"><img decoding=\"async\" src=\"https:\/\/site.sorriso.mt.gov.br\/storage\/app\/uploads\/public\/68d\/82c\/fd8\/thumb_634586_400_300_0_0_crop.jpg\" alt=\"\" \/><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\" noticia-fontes\">\n<div class=\" uk-margin\">Texto: Larissa Gribler<\/div>\n<div class=\"uk-margin\">Fotos: Ney Douglas<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>F\u00f3rum em Sorriso discutiu estrat\u00e9gias para transformar o agro em destino tur\u00edstico O evento reuniu<\/p>\n","protected":false},"author":2,"featured_media":65904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,13],"tags":[1635],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/posts\/65903"}],"collection":[{"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=65903"}],"version-history":[{"count":1,"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/posts\/65903\/revisions"}],"predecessor-version":[{"id":65905,"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/posts\/65903\/revisions\/65905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/media\/65904"}],"wp:attachment":[{"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=65903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=65903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalnewsgta.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=65903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}